Privacy Statement

Privacy, Data Protection and AI Policy

Effective Date: July 2026

Coopers of Hampshire Limited is committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.

1. Who We Are

Coopers of Hampshire Limited is the data controller responsible for the personal information you provide to us in connection with vehicle sales, enquiries, servicing, warranties and our business operations.

2. Information We Collect

We may collect personal information including:

  • Name
  • Address
  • Telephone number
  • Email address
  • Vehicle registration details
  • Enquiry and correspondence history
  • Vehicle purchase and servicing information
  • Warranty information
  • Payment and finance information where applicable

We only collect information necessary to provide our products and services or where required by law.

3. How We Use Your Information

We use your personal information to:

  • Respond to enquiries.
  • Arrange appointments.
  • Supply vehicles and related services.
  • Administer warranties.
  • Process payments and maintain business records.
  • Meet our legal and regulatory obligations.
  • Improve our customer service and business operations.

Our lawful bases for processing include the performance of a contract, compliance with legal obligations, our legitimate business interests and, where required, your consent.

4. Use of Artificial Intelligence (AI)

To help us provide prompt and efficient customer service, Coopers of Hampshire Limited may use advanced artificial intelligence (AI) systems to assist with business administration and customer communications.

AI may be used to:

  • Categorise enquiries.
  • Prepare draft email responses.
  • Answer common questions using information published by Coopers of Hampshire Limited.
  • Summarise correspondence.
  • Help prioritise enquiries.
  • Identify information that may require manual verification.

Where AI is used, it operates only as an assistance tool.

Important business decisions, including vehicle sales, complaints, warranty claims, contractual matters and other decisions affecting customers, remain under the control of Coopers of Hampshire Limited.

Where information requires verification from paper records, manufacturer records or information not held within our digital systems, this will be checked manually where appropriate.

We do not use AI as the sole basis for decisions that produce legal or similarly significant effects on individuals.

5. Sharing Information

We only share personal information where necessary to provide our services, comply with legal obligations or protect our legitimate business interests.

This may include warranty providers, finance companies, professional advisers, regulators, service providers and trusted technology providers acting on our behalf.

We do not sell your personal information.

6. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations and resolve disputes.

8. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate information.
  • Request erasure where appropriate.
  • Request restriction of processing.
  • Object to certain processing.
  • Request a copy of your personal information where applicable.

Requests should be made using the contact details below.

9. Contact

If you have any questions about this policy or how we process your personal information, please contact our registered office.

If you remain dissatisfied after contacting us, you have the right to complain to the UK Information Commissioner's Office (ICO).